Motally Blog

Nokia to acquire Motally

admin — Fri, 20 Aug 2010 16:18:44 +0000

Motally Wins at Meffy’s!

kristine — Tue, 22 Jun 2010 20:34:16 +0000

Motally won the Meffys award in the Business Intelligence category last night in London.

Below is the official press release:

Meffys winners showcase dynamic mobile media industry

22 June 2010, London – The Mobile Entertainment Forum (MEF) last night unveiled the winners of this year’s coveted Meffys awards at a sold-out gala dinner in London. The Meffys, supported by Dolby, Buongiorno, Symbian, 7digital, MTS, Quickplay Media and Vodafone seek to honour the most influential players in the mobile entertainment industry from across the world.

The winning entries of the seventh annual awards once again provided an insight into the wide range of innovative products, services, applications and projects which are shaping and defining the evolution of the mobile media industry. This year’s awards saw seven new categories added to reflect industry trends and developments such as mobile applications, mobile commerce, new device formats and the escalation of cross-platform content and technology.

Rimma Perelmuter, Executive Director of MEF commented: “MEF is proud to celebrate a diverse $36 billion mobile media industry which continues to innovate and thrive. This year’s Meffys winners highlight the industry’s true coming of age with an array of content-focused applications, cross-platform media and mobile commerce offerings. The Meffys have become the global standard for measuring success and serve as a window to the industry’s future..”

Meffys 2010 Winners

Ad Campaign
Fancharge for ‘Go! Go! Lions Baseball’

App Store Blockbuster
CBS Mobile for ‘NCAA March Madness on Demand’

Business Intelligence
Motally for ‘Motally’

Consumer Experience
FindaProperty.com for FindaProperty

Content Discovery & Personalisation
Taptu fro ‘Touch Search’

Cross Platform Content
Zed Group for ‘Planet 51’

Cross-Platform Technology
MTS for ‘Omlet.ru’

Games
PopCap for ‘Plants vs Zombies’

Innovative App
CBS Mobile for ‘CW City-Wize iPhone App’

Innovative Business Model
Mob4Hire for ‘Crowd Sourced Mobile Testing’

M-Commerce
Wau Movil for ‘First Gateway Service Offer in Latin America’

Mobile Connected Device
Novatel Wireless for ‘MiFi Intelligent Mobile Hotspot’

Mobile First Innovation
Tata Teleservices for ‘English Seekho’

Music Service
Shazam for ‘Shazam Encore’

Social Media
Handmade Mobile for ‘Flirtomatic’

Technology Innovation
Layar for ‘Layar Reality Browser’

TV & Video Service
CBS Mobile for ‘TV.com Android & iPhone Mobile’

International Traffic Hits US Mobile Sites

kristine — Tue, 08 Jun 2010 05:43:07 +0000

Do you know where your users are?

One of the biggest eye-openers for people the first time they see their mobile stats, is the heavy international usage.

We had one customer who was convinced their site was 100% US usage – that the links to their site only existed on carrier decks. When they implemented tracking, it turns out, 80% of their traffic was international.

If you’re targeting products and services to one audience, and your audience is totally different, that’s important to know!

Our data shows that almost half of North American mobile sites have more than 25% international traffic, and more than a quarter have over 50% international traffic.

If you do have heavy international usage, what can you do with this information?

If you’re running mobile ads, you may want to evaluate the regions in which the ads are run. Some ad platforms have an option to run ads all over the world. Focus your ads on the regions you’re trying to reach.

At the same time, if international usage is high, you may want to consider localizing your site – offering up versions in different languages. For instance, if 35% of your traffic comes from Spain, perhaps it’s worthwhile offering a Spanish version of your site.

Motally in MobileBeat 2010 Startup Competition

kristine — Thu, 03 Jun 2010 18:44:49 +0000

Motally, is a finalist in MobileBeat’s 2010 Startup Competition and we need your help to win! The winner gets to present at the MobileBeat 2010 conference in San Francisco on July 12-13. This would be an incredible opportunity for us! Please help us out by voting… it won’t take more than 8 seconds and it would be greatly appreciated!

Vote here (do ctrl+f to find Motally, it’s a long list): http://events.venturebeat.com/mobilebeat2010/vote-for-a-startup/

Thank you so much!

Motally is a finalist in MobileBeat’s 2010 Startup Competition! The goal of the startup competition is to showcase the top 20 companies with the coolest mobile ideas for the coming 4G world. The winner will get to join the other 18 companies selected by VentureBeat to present at the MobileBeat 2010 conference in San Francisco on July 12-13.

We are looking forward to attending the MobileBeat 2019 Conference and hope to be able to present. Please help us by voting for Motally: http://bit.ly/vote4motally

Thank you!

Motally Selected as Finalist for 2010 Meffys Awards

kristine — Tue, 25 May 2010 19:08:59 +0000

The Mobile Entertainment Forum (MEF) today released the list of finalists for the 2010 Meffys Awards. We are happy to announce that Motally was selected as one of the finalists in the Business Intelligence category. Notable finalists in different categories include CBS Mobile, Nokia, and Nimbuzz.

About the Meffys

Now in their seventh year, the 2010 Meffys submissions highlight innovative apps, services and mobile connected devices from across the globe. The finalists were selected after four days of judging by representatives from over 45 companies, publications and analyst houses, including Nokia Interactive, The New York Times, and Ogilvy.

This year’s winners will be unveiled on 21 June at a special gala awards dinner at the Grand Connaught Rooms in London’s Covent Garden to an audience of 400 key industry players, taking place on the eve of MEF’s official annual conference, Mobile Entertainment Market.

Meffys Awards Finalist

posted by: Kristine Holst

Motally founder, Arte Merritt, speaks at the Service Provider Investment Forum

kristine — Fri, 30 Apr 2010 22:27:16 +0000

Arte Merritt, founder of Motally, presented at the Service Provider Investment Forum this morning in Foster City. Motally was one of five “interesting young companies” chosen to present to the members of SPIF.

By being selected to present to the SPIF, Motally will be considered for nomination to the 2011 SPIFFY Awards. These Awards are given to outstanding telecom startups and decided by the Service Provider members of the Telecom Council.

About SPIF:

The forum supports dozens of fixed and wireless carriers who have offices and/or regular attendance in the Silicon Valley to pursue investment, technology, and partnership opportunities. SPIF member carriers have telecom operations across the globe. Members include AT&T, China Mobile, NTT, Swisscom, and Vodafone.

Motally welcomes Seamus McAteer to Board of Directors and Rand Schulman to Advisory Board

kristine — Thu, 22 Apr 2010 17:32:55 +0000

We’re excited to announce the addition of two pioneers in mobile analytics, apps and advertising to the Motally Board of Directors and Advisory Board. Former M:Metrics and Jupiter Research executive Seamus McAteer is joining the Board of Directors. Web Analytics veteran Rand Schulman is joining Niren Hiro, former AdMob VP & Managing Director, Doug McFarland, former President of Jupiter Media Metrix, and Ben Wan, former COO of TheBroth, on the Advisory Board. In their respective positions, this board group will continue to propel Motally’s award-winning analytics services for mobile websites, apps, and mobile games on the iPhone, iPad, Android, and Blackberry platforms.

McAteer brings almost two decades of experience in the wireless and online media sectors both as an analyst and entrepreneur. Seamus is currently Managing Director of Market Research at Majestic Research, a leading analytics company. He previously was Chief Product Architect and co-founder at M:Metrics, the leader in mobile media measurement, which was acquired by ComScore in 2008. As an analyst McAteer headed up technology coverage as Research Fellow at Jupiter Media Metrix and was a Senior Analyst with SRI International.

“Simply repurposing website analytics for mobile content is clearly suboptimal given the technical variances across multiple devices, networks and content types. As mobile platforms fast become a primary venue for content consumption the demand for new forms of specialized content analytics is set to soar,” said McAteer. “Motally is uniquely positioned to profit from this trend as it has the most comprehensive solution for reporting on activity across mobile web and applications.”

Advisor Rand Schulman is Principal at Schulman+Thorogood, and his experience includes roles of Chief Marketing Officer at both InsideView and WebSideStory, the latter of which was acquired by Omniture in 2008. Schulman also founded the Web Analytics Association and was also the founder and CEO of one of the first SaaS companies, Keylime Software, which was acquired by Overture in 1997. BtoB Magazine named Schulman as one of the top 100 BtoB marketing executives in 2005.

“The mobile analytics sector today reminds me of the earliest days of the Internet & web analytics, only it’s orders of magnitude larger,” said Schulman.

Welcome, Seamus and Rand!

Motally moves into new space and hosts Lunch 2.0

sharon — Thu, 08 Apr 2010 23:55:33 +0000

Motally hosts Lunch 2.0 at its new office (which is more than double the size of its previous space next door) in sunny South Park. The sold out event brought more than 80 visitors who were treated to lunch and the opportunity to meet with Motally team members and the chance to watch a Motally demo in one of the conference rooms. Attendees at Motally’s Lunch 2.0 included media folks, app developers and mobile enthusiasts. To see pictures of the event, please check out Motally’s Facebook page and Julie Blaustein’s Motally Lunch 2.0 Album.

Motally Announces 2-Way Communication for App Developers

sharon — Wed, 31 Mar 2010 17:19:28 +0000

Motally launches 2-Way Communication, a powerful new feature that enables mobile app developers to make changes to existing tracking parameters (which includes tracking level and the conditions under which the data is sent), and to values in previously defined custom fields. This is all achieved through the web interface in their Motally account. We call this feature 2-Way Communication because now, it is no longer just the app that sends data to Motally, but now Motally can send data to the app, allowing developers to make changes and other updates remotely, without having to redeploy their application. This is especially useful in cases where developers have to through an app store approval process before launching their application.

TRACKING PARAMETERS
With Motally’s 2-Way Communication, developers can specify what level of data to track — whether it is at the action level, the error message level or the debug level. Tracking at the debug level is especially helpful for developers who have launched an application that might have some bugs to work out. In addition, developers can also specify other conditions under which the tracking data is sent. The following is a list of all the tracking parameter settings:

Device ID. This field specifies whether the other tracking data conditions applies to a unique device ID or is applied universally. The default (blank) applies changes to all devices.

Log level. This field specifies what level of tracking a developer wants to capture. “Debug & above” tracks down to the deepest (lowest) level and includes debug statements, error statements, and actions. “Error & above” tracks error statements and actions. “Action & above” tracks actions and higher.

Connection Level. This field specifies under which network conditions data is uploaded from devices. Choose any connection” to send data whenever users have a connection. Select “CDN only” to send data only when users are connected through the carrier data network. Choose “WiFi only” to send data only when users are connected through a WiFi network.

Minimum bundle size. This setting allows one to determine how often data is sent from users. For instance, if it is set to 5, the app will bundle the tracking messages and send them over when the count reaches 5.

Maximum storage size. This setting allows one to determine the number of tracking messages stored when the app is used but has no network connection. For instance, if it’s set to 100, up to 100 messages will be saved to be sent when the user is connected to a network.

CUSTOM DATA FIELDS
A developer who has created previously defined fields within their application can now make changes to the values for the data fields within their Motally account. Some examples when a developer might want to make changes to a custom field. include text changes, promotion codes, adding new features, and extending admin rights.

To illustrate, a developer can program a discount code field into an application and change the value for that code, based on a particular marketing campaign. Or, a developer can change the greeting on a text to go from “Hello” to “Hola”, depending on what country the game is being accessed. Truly, the possibilities are limitless, and is determined on the specific needs of each individual developer.

Device ID. Similar to the tracking parameters section, one can activate these custom fields on an individual user basis via the device ID field or submit a universal update, which is the default blank setting.

Custom Data Key. This is the name of the field that the application will request from the integrated Motally library.

Custom Data Value. This is the value that will be returned by the library when requested based on the aforementioned Custom Data Key.

With the announcement of our 2-way communication feature, Motally is once again leading the way to provide the most powerful, flexible tracking solution for mobile app developers.

Motally selected as one of 20 most promising startups by Venture Capital Journal

sharon — Tue, 30 Mar 2010 17:54:49 +0000

Motally was recently selected as one of the most promising startups by Venture Capital Journal, a magazine affiliated with Thompson Reuters. The editors of VCJ researched early-stage technology startups from around the world to pick the 20 most promising companies for the magazine’s inaugural fantasy venture fund. The VCJ20 recognizes startups that have the potential to radically change the world and to produce outsized returns on their investments.