Posts Tagged ‘app analytics’

Motally Provides Import/Export APIs for data integration

Friday, February 12th, 2010

Here at Motally, we just announced our Import/Export APIs for data integration and are excited that this functionality is really resonating with the community.  Our goal is to give enterprises, publishers, and developers the maximum flexibility to control their mobile data the way they want to use it.

Our Export API feature allows customers to download the raw data into CSV, JSON and XML formats.  In some cases, customers might want the ability to merge the data into a single interface, such as integrating into a system like Omniture.  In other cases, customers might want to download the data into other internal systems, perhaps for financial modeling purposes or for analyzing advertising campaigns on a common platform.

Our Import API feature allows customers to upload data in bulk to send to Motally for processing.  This is particularly relevant for customers who might be interested in our white label solution and who have a user base that generates large quantities of data.  Also, for platforms not currently supported, developers can also write to the Import API and have a means to access Motally’s analytic processing engine.

Whatever the business reason for our customer, our Import/Export API enables them to do a lot more with their mobile website and application data and we are pleased to bring this functionality to the mobile analytics space.

Posted by Sharon Lin

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January Device Report

Friday, February 12th, 2010

Motally is a mobile analytics firm that tracks mobile website and application usage.  Each month, we report on top devices by region in terms of mobile website traffic.

Top Devices by Region

Below are the top devices by region based on pageviews of mobile websites tracked by Motally in the month of January.  The data is presented in list format, as well as a table that summarizes the number of top devices by operating system.

Although the number of Android devices in the global Top 10 in January is the same as December, it is interesting to note the rise of the HTC Dream (or T-Mobile G1 as it is known in the US).  The HTC Dream is now responsible for over 10% of mobile website traffic in the US, up from just 3% last month.

Number of Devices in Top 10, by Operating System

Device Summary

Devices_1

Devices_2

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motally presents: moChats – the new meetup for mobile developers

Monday, February 1st, 2010

We are proud to announce the launch of moChats, our new talk series for mobile developers, product / marketing managers, and mobile enthusiasts!

mochat

Join us for the kickoff this Wednesday, you’ll learn how to start tracking your mobile sites and apps and how to make the best of the analytics data, meet the Motally team, and mingle with other attendees. Pizza and beer will be served.

RSVP at www.motally.com/mochats

We’d love to hear your ideas for future topics. If you have any questions or suggestions, let us know! Leave a comment below or drop us a line at mochats@motally.com.

Looking forward to meeting you!

Posted by: Kristine Holst

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IAC getting actionable data through Motally’s mobile analytics

Monday, January 18th, 2010

Mobile analytics enables developers and content publishers to understand what is working and what could be improved on their mobile sites and apps. Recently, we reached out to Howard Steinberg, Director of Business Development for IAC Mobile, to get his perspective on the importance of having accurate mobile analytics data when making business decisions. “Because the data could affect the products we put in the market, it’s absolutely vital that we can count on the data we are getting from our analytics,” said Howard.

Through Motally, IAC has been gathering information that they use to guide product development and ultimately increase visitor engagement. Howard explained, “It’s not only the depth of metrics and the breath of metrics—and Motally stands out for both—but the actionability of the data.” IAC is already seeing a double-digit percentage increase in monthly visits to CollegeHumor.com, their first site to integrate Motally.

Read more about how IAC is using Motally to understand their users and optimize their mobile suite – IAC Case Study

Posted by: Kristine Holst

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Portable Zoo fine-tunes mobile game apps with Motally analytics

Friday, January 8th, 2010

At Motally, we love hearing about how clients use our mobile analytics solutions to optimize their mobile sites and applications. When we heard that Portable Zoo was using Motally’s application analytics solution to improve their game apps, we wanted to know more. We were interested in learning about their experience, so we met with Don Traeger, Portable Zoo’s CEO.

Don shared with us how Motally was helping them in their optimization process. “We can see how long our users’ game times are, what levels they are in, and how they are interacting with the game within that level.” He added, “With Motally, we can more effectively hone the game. We know what to drop because it isn’t working, and we can identify each game’s strengths and build on them.”

We learned that Portable Zoo’s developers use the data they receive from Motally as a sort of focus group to learn about their users’ preferences. They then use this information to fine-tune the game levels, ad placements, and the look and feel of the apps. Don explained, “If you are serious about game development, you have got to be looking at your analytics. Having the kind of information that Motally gives you in your toolbox can help you outmarket—and outperform—the rest. It’s going to be an essential tool for pretty much everybody.”

Read more about his experience here – Portable Zoo Case Study

Posted by: Kristine Holst

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