Posts Tagged ‘Arte Merritt’

Motally founder, Arte Merritt, speaks at the Service Provider Investment Forum

Friday, April 30th, 2010

Arte Merritt, founder of Motally, presented at the Service Provider Investment Forum this morning in Foster City. Motally was one of five “interesting young companies” chosen to present to the members of SPIF.

By being selected to present to the SPIF, Motally will be considered for nomination to the 2011 SPIFFY Awards. These Awards are given to outstanding telecom startups and decided by the Service Provider members of the Telecom Council.

About SPIF:

The forum supports dozens of fixed and wireless carriers who have offices and/or regular attendance in the Silicon Valley to pursue investment, technology, and partnership opportunities. SPIF member carriers have telecom operations across the globe. Members include AT&T, China Mobile, NTT, Swisscom, and Vodafone.

Motally Delivers Mobile Analytics to Smaato’s Global Mobile Advertising Platform

Tuesday, March 30th, 2010

Motally is partnering with Smaato, the leading mobile ad optimization firm, to power their mobile analytics and provide mobile usage statistics for publishers, carriers, and developers on the SOMA (Smaato Open Mobile Advertising) platform in over 215 countries around the globe.  Smaato’s SOMA™ platform employs Motally’s analytics to accurately track mobile usage data including carrier, location, device, internal search data, and tracking IDs. In addition, Motally’s funnel analysis feature tracks user-behavior and page navigation giving publishers and developers an understanding of how users engage, flow, and react to ads in apps or on the mobile web.

“Publishers and developers are always trying to better understand how users interact with their mobile sites and mobile apps,” said Ragnar Kruse, CEO of Smaato. “Motally analytics solve that, helping our clients further optimize their ad campaigns.”  Furthermore, Ragnar adds, “By choosing Motally to power our analytics, we are able to offer an award winning analytics solution that tracks usage data for mobile web and apps in a single interface on our dashboard, making it easy and convenient for our SOMA platform users.”

“We’re excited to partner with Smaato and offer our mobile analytics to users who want to be able to draw actionable insights from their data, particularly as it pertains to mobile advertising, says Arte Merritt, Founder of Motally.

About Smaato Inc.

Smaato Inc. is an ad-enabler for mobile phones, pioneering with its mobile advertising platform SOMA™  (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising to smartphones. Smaato is partnering with international brands, advertising agencies, media publishers and software developers for its cutting edge mobile advertising platform. Smaato Inc. addresses the rapidly growing mobile advertising market with its services (including click-to-call response advertising) and platform solution. Informa recently published its research, stating a size of mobile marketing budgets to reach $11.35 billion by the year 2011 (Informa Research September 2006).

Motally Welcomes John Forese as CEO and Doug Garland to the Board

Thursday, March 18th, 2010

Motally welcomes new CEO John Forese, former Nielsen SVP of Product Management and new Board member, Doug Garland, a former VP at Google.   John Forese joins the team at Motally with more than fifteen years of professional experience with a background in both the mobile and analytics industries. Most recently John was SVP of Product Management at Nielsen Mobile. Previously, John was an SVP at Telephia where he led overall product strategy and had P&L responsibility across the company’s product lines. During his tenure, John helped grow Telephia into the largest provider of syndicated research and performance metrics for the mobile industry, leading to the company’s acquisition by Nielsen in 2007.

Doug Garland joins the Motally board with more than 20 years of experience leading the development and growth of broadband and mobile services and creating significant new businesses. Most recently, he was a VP of Product Management at Google, where he led the development of mobile and local ads products, as well as a number of syndication initiatives. Prior to Google, Doug was an executive in residence at Kleiner, Perkins, Caufield & Byers. Earlier, he was a SVP at Yahoo!,where he led the launch of the broadband access business and the company´s mobile efforts. He also held executive positions with Excite@Home and leading wireless companies, playing a key role in the launch of Sprint PCS and the development of digital cellular while at PacTel/AirTouch.

As the new CEO, John will be working closely with founder Arte Merritt and the rest of the Motally team to continue growing the company.   John believes, “Robust and accurate analytics are essential for anyone that wants to leverage mobile as a media platform, and Motally’s mobile web and application tracking is exactly what publishers and developers need to make data driven decisions that improve audience size and engagement level.”  John adds, “I look forward to working with Arte and the rest of the Motally team as we continue to expand our client base and tracking services.”

New Motally Board Member, Doug Garland, adds,  ”Motally is in a great position to help developers and publishers understand user behavior through the strong analytics that the team has developed.  That understanding can help drive higher user engagement which in turn unlocks the value of today’s mobile services.  I’m delighted to be joining Motally’s board and look forward to working with the team.”

We’re excited to have two new leaders on board and we look forward our company’s next stage of growth.

Motally Included in Alcatel-Lucent Dashboard for Developers

Tuesday, March 16th, 2010

On March 12, 2010, at South by Southwest Interactive, Alcatel-Lucent announced its rollout of its packaged API (Application Programming Interaces) bundles and an associated revenue sharing model that radically transforms the application development business model.  By eliminating upfront costs for developers and opening new revenue opportunities for service providers, Alcatel-Lucent are enabling developers to use the network as a development platform in the same way they currently build applications for mobile devices and the Web.

New Dashboard Functionality
To support the bundled API approach, Alcatel-Lucent has also expanded its Dashboard tool to provide developers with a more personalized and detailed view of their applications and end users including: number of downloads, type of transactions, application performance, and revenue generation from campaigns and apps stores. This data is compiled across major apps stores — GetJar, Android and iTunes – to provide a comprehensive picture of how a developer’s application rates with consumers and stacks up against other industry applications. By making these additional tools available on its Dashboard, Alcatel-Lucent will expand its developer community reach to more than 20,000 developers.

Enthusiastically received by the developer community upon its introduction at the Mobile World Congress tradeshow last month, the Dashboard and API bundling model are being expanded with contributions from leading third party vendors: APIgee, Billing Revolution, Motally, SMaato and Zhing.

Arte Merritt, Founder of Motally says, “We’re excited to be one of the third-party vendors included in Alcatel-Lucent’s new bundled API and believe the launch of its new dashboard speaks to Alcatel-Lucent’s commitment to providing tools to its developer community.”

Motally speaks at Digiday Mobile in LA

Monday, March 8th, 2010

Motally founder, Arte Merritt, will be speaking at Digiday Mobile in LA on March 9th.  The panel discussion is titled, “How to Innovate with New Mobile Ad Units”. Mark Donovan, SVP, Mobile Solutions, comScore will be the moderator.  The panel session will address the following questions:  “What are the best new mobile ad units for mobile today? Which formats are driving the future of the medium and what are the ROI drivers now? What should brands look for when they want to maximize performance and create maximum impact? Discover the innovative mobile units of today and what will be the mobile ad units of tomorrow.”  Fellow panelists include:  Boris Fridman, CEO of Crisp Wireless, Eric Littman, Chairman & CEO of Medialets, Frank Barbieri, CEO & Founder of Transpera.

About Digiday Mobile — Digiday Mobile LA is a one-day event which brings together top Publishers, Agency Executives and Brand Marketers to discuss and debate how to fully utilize the next critical mass medium:  Mobile.  Digiday gives media leaders a chance to converge and discuss high level strategies and the future of Mobile Media and Marketing.   The theme of Digiday Mobile LA is centered around the question, Is Mobile The Next Critical Mass Medium?

Motally team is back from MWC in Barcelona

Monday, February 22nd, 2010

The last time I was in Barcelona, I was competing in the aquatic World Championships in 2003.  This time around, I attended Mobile World Congress as one of the representatives of Motally.  Motally, had a booth located in the App Planet exhibit hall which was sponsored by Blackberry.  Day one was filled with awe and excitement.  The Fira de Barcelona is a huge venue with a beautiful fountain; aptly name the Magic Fountain, in the center. It was an inspiring location for the MWC.  Throughout the event, Motally received great traffic to our booth and we enjoyed having many of our clients stop by to say Hi.  At the conference, important announcements were made, new OS platforms revealed, fun after-parties thrown, great panels presented, and cool gadgets shown.  We even got to see our founder, Arte Merritt featured on the big screen at Alcatel-Lucent’s booth.  As one of Blackberry’s affiliate partners, we got to also enjoy one of their organized activities.  RIM hosted an amazing event at the FCB, Barcelona’s football stadium where we received a private tour of the museum, trophy rooms, and even got to set foot on the field.  One of the other highlights of the conference for me was attending the Women in Mobile Data luncheon. It was fantastic to see women come together and support each other in the mobile industry.  Overall, I enjoyed seeing the mobile industry come together to share insights, cultures, and move their businesses towards success.

Majic Fountain in Fira de Barcelona

Majic Fountain in Fira de Barcelona

Alison and Duc at MWC

Alison and Duc at MWC

Posted by Alison Bartosik