Motally founder, Arte Merritt, will be speaking at Digiday Mobile in LA on March 9th.  The panel discussion is titled, “How to Innovate with New Mobile Ad Units”. Mark Donovan, SVP, Mobile Solutions, comScore will be the moderator.  The panel session will address the following questions:  “What are the best new mobile ad units for mobile today? Which formats are driving the future of the medium and what are the ROI drivers now? What should brands look for when they want to maximize performance and create maximum impact? Discover the innovative mobile units of today and what will be the mobile ad units of tomorrow.”  Fellow panelists include:  Boris Fridman, CEO of Crisp Wireless, Eric Littman, Chairman & CEO of Medialets, Frank Barbieri, CEO & Founder of Transpera.

About Digiday Mobile — Digiday Mobile LA is a one-day event which brings together top Publishers, Agency Executives and Brand Marketers to discuss and debate how to fully utilize the next critical mass medium:  Mobile.  Digiday gives media leaders a chance to converge and discuss high level strategies and the future of Mobile Media and Marketing.   The theme of Digiday Mobile LA is centered around the question, Is Mobile The Next Critical Mass Medium?