Mobile analytics enables developers and content publishers to understand what is working and what could be improved on their mobile sites and apps. Recently, we reached out to Howard Steinberg, Director of Business Development for IAC Mobile, to get his perspective on the importance of having accurate mobile analytics data when making business decisions. “Because the data could affect the products we put in the market, it’s absolutely vital that we can count on the data we are getting from our analytics,” said Howard.

Through Motally, IAC has been gathering information that they use to guide product development and ultimately increase visitor engagement. Howard explained, “It’s not only the depth of metrics and the breath of metrics—and Motally stands out for both—but the actionability of the data.” IAC is already seeing a double-digit percentage increase in monthly visits to CollegeHumor.com, their first site to integrate Motally.

Read more about how IAC is using Motally to understand their users and optimize their mobile suite – IAC Case Study

Posted by: Kristine Holst