Motally is partnering with Smaato, the leading mobile ad optimization firm, to power their mobile analytics and provide mobile usage statistics for publishers, carriers, and developers on the SOMA (Smaato Open Mobile Advertising) platform in over 215 countries around the globe. Smaato’s SOMA™ platform employs Motally’s analytics to accurately track mobile usage data including carrier, location, device, internal search data, and tracking IDs. In addition, Motally’s funnel analysis feature tracks user-behavior and page navigation giving publishers and developers an understanding of how users engage, flow, and react to ads in apps or on the mobile web.
“Publishers and developers are always trying to better understand how users interact with their mobile sites and mobile apps,” said Ragnar Kruse, CEO of Smaato. “Motally analytics solve that, helping our clients further optimize their ad campaigns.” Furthermore, Ragnar adds, “By choosing Motally to power our analytics, we are able to offer an award winning analytics solution that tracks usage data for mobile web and apps in a single interface on our dashboard, making it easy and convenient for our SOMA platform users.”
“We’re excited to partner with Smaato and offer our mobile analytics to users who want to be able to draw actionable insights from their data, particularly as it pertains to mobile advertising, says Arte Merritt, Founder of Motally.
About Smaato Inc.
Smaato Inc. is an ad-enabler for mobile phones, pioneering with its mobile advertising platform SOMA™ (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising to smartphones. Smaato is partnering with international brands, advertising agencies, media publishers and software developers for its cutting edge mobile advertising platform. Smaato Inc. addresses the rapidly growing mobile advertising market with its services (including click-to-call response advertising) and platform solution. Informa recently published its research, stating a size of mobile marketing budgets to reach $11.35 billion by the year 2011 (Informa Research September 2006).