Posts Tagged ‘mobile analytics’

International Traffic Hits US Mobile Sites

Monday, June 7th, 2010

Do you know where your users are?

One of the biggest eye-openers for people the first time they see their mobile stats, is the heavy international usage.

We had one customer who was convinced their site was 100% US usage – that the links to their site only existed on carrier decks. When they implemented tracking, it turns out, 80% of their traffic was international.

If you’re targeting products and services to one audience, and your audience is totally different, that’s important to know!

Our data shows that almost half of North American mobile sites have more than 25% international traffic, and more than a quarter have over 50% international traffic.

International Data

If you do have heavy international usage, what can you do with this information?

If you’re running mobile ads, you may want to evaluate the regions in which the ads are run. Some ad platforms have an option to run ads all over the world. Focus your ads on the regions you’re trying to reach.

At the same time, if international usage is high, you may want to consider localizing your site – offering up versions in different languages. For instance, if 35% of your traffic comes from Spain, perhaps it’s worthwhile offering a Spanish version of your site.

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Motally Selected as Finalist for 2010 Meffys Awards

Tuesday, May 25th, 2010

The Mobile Entertainment Forum (MEF) today released the list of finalists for the 2010 Meffys Awards. We are happy to announce that Motally was selected as one of the finalists in the Business Intelligence category. Notable finalists in different categories include CBS Mobile, Nokia, and Nimbuzz.

About the Meffys

Now in their seventh year, the 2010 Meffys submissions highlight innovative apps, services and mobile connected devices from across the globe. The finalists were selected after four days of judging by representatives from over 45 companies, publications and analyst houses, including Nokia Interactive, The New York Times, and Ogilvy.

This year’s winners will be unveiled on 21 June at a special gala awards dinner at the Grand Connaught Rooms in London’s Covent Garden to an audience of 400 key industry players, taking place on the eve of MEF’s official annual conference, Mobile Entertainment Market.

Meffys Awards Finalist

Meffys Awards Finalist

posted by: Kristine Holst

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Motally welcomes Seamus McAteer to Board of Directors and Rand Schulman to Advisory Board

Thursday, April 22nd, 2010

We’re excited to announce the addition of two pioneers in mobile analytics, apps and advertising to the Motally Board of Directors and Advisory Board. Former M:Metrics and Jupiter Research executive Seamus McAteer is joining the Board of Directors. Web Analytics veteran Rand Schulman is joining Niren Hiro, former AdMob VP & Managing Director, Doug McFarland, former President of Jupiter Media Metrix, and Ben Wan, former COO of TheBroth, on the Advisory Board. In their respective positions, this board group will continue to propel Motally’s award-winning analytics services for mobile websites, apps, and mobile games on the iPhone, iPad, Android, and Blackberry platforms.

McAteer brings almost two decades of experience in the wireless and online media sectors both as an analyst and entrepreneur. Seamus is currently Managing Director of Market Research at Majestic Research, a leading analytics company. He previously was Chief Product Architect and co-founder at M:Metrics, the leader in mobile media measurement, which was acquired by ComScore in 2008. As an analyst McAteer headed up technology coverage as Research Fellow at Jupiter Media Metrix and was a Senior Analyst with SRI International.

“Simply repurposing website analytics for mobile content is clearly suboptimal given the technical variances across multiple devices, networks and content types. As mobile platforms fast become a primary venue for content consumption the demand for new forms of specialized content analytics is set to soar,” said McAteer. “Motally is uniquely positioned to profit from this trend as it has the most comprehensive solution for reporting on activity across mobile web and applications.”

Advisor Rand Schulman is Principal at Schulman+Thorogood, and his experience includes roles of Chief Marketing Officer at both InsideView and WebSideStory, the latter of which was acquired by Omniture in 2008. Schulman also founded the Web Analytics Association and was also the founder and CEO of one of the first SaaS companies, Keylime Software, which was acquired by Overture in 1997. BtoB Magazine named Schulman as one of the top 100 BtoB marketing executives in 2005.

“The mobile analytics sector today reminds me of the earliest days of the Internet & web analytics, only it’s orders of magnitude larger,” said Schulman.

Welcome, Seamus and Rand!

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Motally Delivers Mobile Analytics to Smaato’s Global Mobile Advertising Platform

Tuesday, March 30th, 2010

Motally is partnering with Smaato, the leading mobile ad optimization firm, to power their mobile analytics and provide mobile usage statistics for publishers, carriers, and developers on the SOMA (Smaato Open Mobile Advertising) platform in over 215 countries around the globe.  Smaato’s SOMA™ platform employs Motally’s analytics to accurately track mobile usage data including carrier, location, device, internal search data, and tracking IDs. In addition, Motally’s funnel analysis feature tracks user-behavior and page navigation giving publishers and developers an understanding of how users engage, flow, and react to ads in apps or on the mobile web.

“Publishers and developers are always trying to better understand how users interact with their mobile sites and mobile apps,” said Ragnar Kruse, CEO of Smaato. “Motally analytics solve that, helping our clients further optimize their ad campaigns.”  Furthermore, Ragnar adds, “By choosing Motally to power our analytics, we are able to offer an award winning analytics solution that tracks usage data for mobile web and apps in a single interface on our dashboard, making it easy and convenient for our SOMA platform users.”

“We’re excited to partner with Smaato and offer our mobile analytics to users who want to be able to draw actionable insights from their data, particularly as it pertains to mobile advertising, says Arte Merritt, Founder of Motally.

About Smaato Inc.

Smaato Inc. is an ad-enabler for mobile phones, pioneering with its mobile advertising platform SOMA™  (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising to smartphones. Smaato is partnering with international brands, advertising agencies, media publishers and software developers for its cutting edge mobile advertising platform. Smaato Inc. addresses the rapidly growing mobile advertising market with its services (including click-to-call response advertising) and platform solution. Informa recently published its research, stating a size of mobile marketing budgets to reach $11.35 billion by the year 2011 (Informa Research September 2006).

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Motally Exhibits at CTIA

Friday, March 26th, 2010

The entire Motally team went to CTIA in Las Vegas this past week.  We had a booth in the Emerging Technology section in the North Hall and were excited to see so many people to stop by to learn about Motally and our mobile analytics offering.  Lots of potential customers, media folks, individual developers, and current partners found their way to the Motally booth, beginning Tuesday when the Exhibit Hall opened through Thursday, the last day of the show.  Being at CTIA, the Motally team had the chance to also learn about some of the other mobile trends that are happening in the industry as well as witnessing the occasional celebrity sighting which included Shaun White (aka Flying Tomato) demonstrating his new video game.

This year, CTIA celebrates its 25th Anniversary of its International CTIA Wireless show.  Starting from humble beginnings as an educational conference, CTIA is now an internationally recognized trade show with luminaries across the wireless spectrum.  At its first convention in May 1985, in Washington D.C., the show had just 175 attendees, and no exhibit floor.  Today, CTIA’s annual spring show hosts more than 1,000 exhibitors, occupying more than 300,000 square feet of space.

Motally is proud to have participated as an exhibitor in the two most recent CTIA conventions, at San Diego this past fall, and most recently in Las Vegas.


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February Device Report

Monday, March 15th, 2010

Motally is a mobile analytics firm that tracks mobile website and application usage.  Each month, we report on top devices by region in terms of mobile website traffic.

Top Devices by Region

Below are the top devices by region based on page views of mobile websites tracked by Motally in the month of February.  The data is presented in list format, as well as in a table that summarizes the number of top devices by operating system.

It is interesting to note RIM’s strong February performance.  In February, RIM has a total of 40 Top 10 devices in the Top 10 for the seven combined regions for an average of 5.7 devices in each region.  Compare that to only 34 devices for an average of 4.9 in January.  These numbers suggest that RIM is branching out beyond the enterprise market and having success in reaching the broader consumer smartphone market.

Number of Devices in Top 10, by Operating System

OS Summary

Devices1

Devices2


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Motally goes to Barcelona for Mobile World Congress

Wednesday, February 17th, 2010

Motally is currently in Barcelona for Mobile World Congress.  Find the team at the RIM Blackberry booth at AppPlanet in Exhibit Hall 7, Booth 7B26 and be one of the many partners, potential customers, developers and mobile enthusiasts who are stopping by to chat and learn about our mobile analytics offering.  We’re excited to be a part of this annual event which draws people from all around the world to learn about the latest trends in the mobile industry and to hear about the most recent product launches.  Despite the cold and rainy weather, more than 50,000 people, representing over 1,300 companies, from over 180 countries, are attending  attending MWC this year.  Some notable product launches included Microsoft’s Windows Phone 7 Series and several new smartphones from HTC.  Other interesting things noted by the team at MWC include an eye-controlled headphone for MP3 players by NTT DoCoMo and a new technology that allows you to embed a 5 sec music clip inside a 1″ square image, which means you can use a Blackberry or iPhone to take a picture and translate that data into music.  Other highlights include a keynote given by Google’s CEO, Eric Schmidt who said that Mobile would be a priority for 2010 and revealed the company’s new mantra “Mobile First.”  He also shared with the audience that 60,000 phones with the Android OS were being bought everyday and emphasized the growing importance of cloud computing.  Meanwhile, Steve Jobs was named “Personality of the Year” by the Mobile World Congress awards committee even though he was not present at the show.

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Motally Provides Import/Export APIs for data integration

Friday, February 12th, 2010

Here at Motally, we just announced our Import/Export APIs for data integration and are excited that this functionality is really resonating with the community.  Our goal is to give enterprises, publishers, and developers the maximum flexibility to control their mobile data the way they want to use it.

Our Export API feature allows customers to download the raw data into CSV, JSON and XML formats.  In some cases, customers might want the ability to merge the data into a single interface, such as integrating into a system like Omniture.  In other cases, customers might want to download the data into other internal systems, perhaps for financial modeling purposes or for analyzing advertising campaigns on a common platform.

Our Import API feature allows customers to upload data in bulk to send to Motally for processing.  This is particularly relevant for customers who might be interested in our white label solution and who have a user base that generates large quantities of data.  Also, for platforms not currently supported, developers can also write to the Import API and have a means to access Motally’s analytic processing engine.

Whatever the business reason for our customer, our Import/Export API enables them to do a lot more with their mobile website and application data and we are pleased to bring this functionality to the mobile analytics space.

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January Device Report

Friday, February 12th, 2010

Motally is a mobile analytics firm that tracks mobile website and application usage.  Each month, we report on top devices by region in terms of mobile website traffic.

Top Devices by Region

Below are the top devices by region based on pageviews of mobile websites tracked by Motally in the month of January.  The data is presented in list format, as well as a table that summarizes the number of top devices by operating system.

Although the number of Android devices in the global Top 10 in January is the same as December, it is interesting to note the rise of the HTC Dream (or T-Mobile G1 as it is known in the US).  The HTC Dream is now responsible for over 10% of mobile website traffic in the US, up from just 3% last month.

Number of Devices in Top 10, by Operating System

Device Summary

Devices_1

Devices_2

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motally presents: moChats – the new meetup for mobile developers

Monday, February 1st, 2010

We are proud to announce the launch of moChats, our new talk series for mobile developers, product / marketing managers, and mobile enthusiasts!

mochat

Join us for the kickoff this Wednesday, you’ll learn how to start tracking your mobile sites and apps and how to make the best of the analytics data, meet the Motally team, and mingle with other attendees. Pizza and beer will be served.

RSVP at www.motally.com/mochats

We’d love to hear your ideas for future topics. If you have any questions or suggestions, let us know! Leave a comment below or drop us a line at mochats@motally.com.

Looking forward to meeting you!

Posted by: Kristine Holst

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