mobile analytics « Motally Blog

Posts Tagged ‘mobile analytics’

Motally Launches Analytics for Apple iPad

Thursday, January 28th, 2010

We, at Motally, are excited to announce that we will be supporting the Apple iPad. In addition to supporting our already existing iPhone, Android and Blackberry platforms, Motally is proud to include the Apple iPad. Although the iPad is currently quite similar to the iPhone in terms of software, we believe analytics will play a bigger role on the iPad as consumers will experience increased functionality and screen size. Once the iPad SDK is released, our analytics service will scale to meet its new features.

app_store_20100127

Tags: Apple iPad, application analytics, mobile analytics
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IAC getting actionable data through Motally’s mobile analytics

Monday, January 18th, 2010

Mobile analytics enables developers and content publishers to understand what is working and what could be improved on their mobile sites and apps. Recently, we reached out to Howard Steinberg, Director of Business Development for IAC Mobile, to get his perspective on the importance of having accurate mobile analytics data when making business decisions. “Because the data could affect the products we put in the market, it’s absolutely vital that we can count on the data we are getting from our analytics,” said Howard.

Through Motally, IAC has been gathering information that they use to guide product development and ultimately increase visitor engagement. Howard explained, “It’s not only the depth of metrics and the breath of metrics—and Motally stands out for both—but the actionability of the data.” IAC is already seeing a double-digit percentage increase in monthly visits to CollegeHumor.com, their first site to integrate Motally.

Read more about how IAC is using Motally to understand their users and optimize their mobile suite – IAC Case Study

Posted by: Kristine Holst

Tags: app analytics, CollegeHumor, IAC, mobile analytics
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Portable Zoo fine-tunes mobile game apps with Motally analytics

Friday, January 8th, 2010

At Motally, we love hearing about how clients use our mobile analytics solutions to optimize their mobile sites and applications. When we heard that Portable Zoo was using Motally’s application analytics solution to improve their game apps, we wanted to know more. We were interested in learning about their experience, so we met with Don Traeger, Portable Zoo’s CEO.

Don shared with us how Motally was helping them in their optimization process. “We can see how long our users’ game times are, what levels they are in, and how they are interacting with the game within that level.” He added, “With Motally, we can more effectively hone the game. We know what to drop because it isn’t working, and we can identify each game’s strengths and build on them.”

We learned that Portable Zoo’s developers use the data they receive from Motally as a sort of focus group to learn about their users’ preferences. They then use this information to fine-tune the game levels, ad placements, and the look and feel of the apps. Don explained, “If you are serious about game development, you have got to be looking at your analytics. Having the kind of information that Motally gives you in your toolbox can help you outmarket—and outperform—the rest. It’s going to be an essential tool for pretty much everybody.”

Read more about his experience here – Portable Zoo Case Study

Posted by: Kristine Holst

Tags: app analytics, app optimization, case study, mobile analytics, portable zoo
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Yelp Optimizes Mobile Site with Help from Motally Analytics

Wednesday, December 30th, 2009

A few weeks ago I sat down to chat with Eric Singley, Product Manager at Yelp, about his experience using mobile analytics at Yelp. I wanted to pick his brain about the different solutions he’d used and the challenges he’d faced with each one. Right off the bat we agreed that web analytics solutions fall short when it comes to tracking mobile sites accurately. Eric explained that he’d tried several solutions at Yelp before using Motally and commented “Web analytics can’t understand the mobile web visitor. We had limited visibility.”

Eric noted that having mobile specific information, such as carrier, device type, and user data, is extremely helpful when optimizing mobile sites. Since our detailed reports show exactly how visitors interact with the mobile site and which content works best, Motally was able to provide Yelp with data to help optimize their site. Eric explains, “Now we are able to tailor the experience all the way to the device-level…” Not only that, Eric felt that it was super easy to get up and running with Motally’s mobile analytics. From his perspective, “Integration was pretty trivial from a technical standpoint.”

Overall, I learned a lot from listening to Eric’s experiences tracking Yelp’s mobile site. In fact, the insights from this conversation were the basis for our latest case study.

Motally extends Trackappalooza registration to December 31st and announces Mplayit as sponsor

Thursday, December 17th, 2009

Good news mobile app developers. In addition to offering over $15,000 in cash and prizes, Motally is proud to announce Mplayit as Trackappalooza co-sponsor and the addition of over $6,000 in free advertising placement on the Mplayit ad network.

“We’re excited to partner with Mplayit to help the developer community gain exposure for their applications,” says Arte Merritt, founder and CEO of Motally.

In order to take advantage of this additional offering, Motally has extended the Trackappalooza registration period to December 31, 2009. Hurry developers, that means you have two weeks to sign up your iPhone, Blackberry or Android mobile apps to use Motally’s free mobile analytics service and be entered to win.

“Trackappalooza” is a contest to find the hottest applications for iPhone, BlackBerry, and Android phones through Motally’s patent-pending tracking tools. The contest features 17 categories of prizes and includes over $15,000 in cash and a free pass to GSMA’s Mobile World Congress in February.

Tags: app contest, mobile analytics, mobile world congress, Trackappalooza
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Web analytics: Above and beyond audience measurement and demographic profiles

Friday, December 4th, 2009

With the recent news surfacing of initial talks between Robert Murdoch’s News Corp. and Microsoft to block all News Corp. content from Google, Motally was interested in what information was available regarding mobile news sites. Specifically, we analyzed October 2009 data to see how mobile users engaged with news sites, and whether there was any difference in that behavior from how users engaged with other popular mobile websites. Interestingly, we did observe a difference. According to Motally data, mobile users spend less time and view less web pages at news and local information sites than they do at entertainment and download sites. This difference suggests that mobile users visit news and local information sites with targeted information in mind, whereas they spend more time browsing or searching for content at download and entertainment sites.

Mobile Engagement, by category

Source: Motally, October 2009

The idea that different sites (and different categories of sites) prompt different levels of user engagement is not new. Websites compete for eyeballs and premium prices go to the victor. This is an established model and an integral part of the mobile conversation. But the challenge to (and exciting thing about) mobile is whether mobile can do more. Mobile provides unique personalization tools not available on other platforms, and intelligent folks are looking for ways to serve the right ad to the right person at the right time.

At Motally, we believe that mobile has the potential to take advertising to new levels of personalization, but in order to do so, advertisers need the tools to make this a reality. Technology is essential, but measuring advertising ROI is equally essential so marketers can validate their investments. The results of this analysis highlight the fact that advertising ROI tools can evolve beyond simple audience measurement and demographic profiles, they can also measure behavior and that these sophisticated tools can be used to further drive innovation.

To highlight the point of driving innovation, let’s take an example of a more sophisticated advertising scenario. Let’s say that we know a user is a fan of mobile games. Using this information an advertiser wants to promote a new game, but wants two or three consecutive ads to really “Wow” a potential new customer with all the new game features. Using Motally data from this analysis, a mobile advertiser would know it would be better to serve a “multi-part” ad over an entertainment related site than a news related site. Sophisticated marketing requires knowing more than audience and demographic information, it also requires behavioral and engagement information as well.

We hope you enjoyed this discussion. Please check back often as Motally explores other ways mobile analytics can help your bottom line. Or, if there is a topic you would like to learn more about, drop us a note in the comments section.

Thanks,

The Motally team

Tags: mobile analytics, mobile news statistics
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Motally Announces Trackappalooza Contest For Mobile Developers To Win Over $15,000

Monday, November 2nd, 2009

Prizes Include a Free Pass and Hotel at GSMA’s Mobile World Congress

San Francisco, CA – November 2, 2009 – Leading mobile analytics provider Motally announced today that it has launched “Trackappalooza,” a contest to find the hottest applications for iPhone, BlackBerry, and Android phones through Motally’s patent-pending tracking tools. The contest features 17 categories of prizes and includes over $15,000 in cash and a free pass to GSMA’s Mobile World Congress in February.

Prizes include a random drawing from all entrants, as well as $5,000 in prizes for each of the iPhone, Blackberry, and Android platforms. Applications will win for having the Most New Users, the Highest Average Session Time, the Highest Average Session per User, Users in the Highest Number of Countries, and the Highest Total Actions Tracked. A single application can win in multiple categories.

In addition, a Grand Prize winner will be selected by a panel of mobile industry luminaries, including representatives of Blue Run Ventures, Norwest Venture Partners, Granite Ventures, and other industry experts. This winner will receive a free pass to GSMA’s Mobile World Congress, including a hotel stay, and promotion of the winning application.

“This contest gives the developer community a unique opportunity to gain exposure for their applications,” says Arte Merritt, CEO and founder of Motally. “Because integrating our patent-pending tracking is astonishingly fast and easy, developers also immediately gain insights that help them improve their user experience and ROI.”

The contest is open to mobile application developers around the world. To enter, developers must sign-up for a Motally account and integrate the Motally API into their live applications by December 15, 2009. Tracking metrics from January 1, 2010 to January 31, 2010 will determine the winning apps. Contest details, terms and conditions, and registration can be found at www.motally.com/contest.