A few weeks ago I sat down to chat with Eric Singley, Product Manager at Yelp, about his experience using mobile analytics at Yelp. I wanted to pick his brain about the different solutions he’d used and the challenges he’d faced with each one. Right off the bat we agreed that web analytics solutions fall short when it comes to tracking mobile sites accurately. Eric explained that he’d tried several solutions at Yelp before using Motally and commented “Web analytics can’t understand the mobile web visitor. We had limited visibility.”

Eric noted that having mobile specific information, such as carrier, device type, and user data, is extremely helpful when optimizing mobile sites. Since our detailed reports show exactly how visitors interact with the mobile site and which content works best, Motally was able to provide Yelp with data to help optimize their site. Eric explains, “Now we are able to tailor the experience all the way to the device-level…” Not only that, Eric felt that it was super easy to get up and running with Motally’s mobile analytics. From his perspective, “Integration was pretty trivial from a technical standpoint.”

Overall, I learned a lot from listening to Eric’s experiences tracking Yelp’s mobile site. In fact, the insights from this conversation were the basis for our latest case study.

Read more here – Yelp Case Study

Posted by: Kristine Holst