Do you know where your users are?

One of the biggest eye-openers for people the first time they see their mobile stats, is the heavy international usage.

We had one customer who was convinced their site was 100% US usage – that the links to their site only existed on carrier decks. When they implemented tracking, it turns out, 80% of their traffic was international.

If you’re targeting products and services to one audience, and your audience is totally different, that’s important to know!

Our data shows that almost half of North American mobile sites have more than 25% international traffic, and more than a quarter have over 50% international traffic.

If you do have heavy international usage, what can you do with this information?

If you’re running mobile ads, you may want to evaluate the regions in which the ads are run. Some ad platforms have an option to run ads all over the world. Focus your ads on the regions you’re trying to reach.

At the same time, if international usage is high, you may want to consider localizing your site – offering up versions in different languages. For instance, if 35% of your traffic comes from Spain, perhaps it’s worthwhile offering a Spanish version of your site.