Posts Tagged ‘Motally’

International Traffic Hits US Mobile Sites

Monday, June 7th, 2010

Do you know where your users are?

One of the biggest eye-openers for people the first time they see their mobile stats, is the heavy international usage.

We had one customer who was convinced their site was 100% US usage – that the links to their site only existed on carrier decks. When they implemented tracking, it turns out, 80% of their traffic was international.

If you’re targeting products and services to one audience, and your audience is totally different, that’s important to know!

Our data shows that almost half of North American mobile sites have more than 25% international traffic, and more than a quarter have over 50% international traffic.

International Data

If you do have heavy international usage, what can you do with this information?

If you’re running mobile ads, you may want to evaluate the regions in which the ads are run. Some ad platforms have an option to run ads all over the world. Focus your ads on the regions you’re trying to reach.

At the same time, if international usage is high, you may want to consider localizing your site – offering up versions in different languages. For instance, if 35% of your traffic comes from Spain, perhaps it’s worthwhile offering a Spanish version of your site.

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Motally in MobileBeat 2010 Startup Competition

Thursday, June 3rd, 2010
Motally, is a finalist in MobileBeat’s 2010 Startup Competition and we need your help to win! The winner gets to present at the MobileBeat 2010 conference in San Francisco on July 12-13. This would be an incredible opportunity for us! Please help us out by voting… it won’t take more than 8 seconds and it would be greatly appreciated! :)
Vote here (do ctrl+f to find Motally, it’s a long list): http://events.venturebeat.com/mobilebeat2010/vote-for-a-startup/
Thank you so much!

Motally is a finalist in MobileBeat’s 2010 Startup Competition! The goal of the startup competition is to showcase the top 20 companies with the coolest mobile ideas for the coming 4G world. The winner will get to join the other 18 companies selected by VentureBeat to present at the MobileBeat 2010 conference in San Francisco on July 12-13.

We are looking forward to attending the MobileBeat 2019 Conference and hope to be able to present. Please help us by voting for Motally: http://bit.ly/vote4motally

Thank you!

MobileBeat2010

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Motally Selected as Finalist for 2010 Meffys Awards

Tuesday, May 25th, 2010

The Mobile Entertainment Forum (MEF) today released the list of finalists for the 2010 Meffys Awards. We are happy to announce that Motally was selected as one of the finalists in the Business Intelligence category. Notable finalists in different categories include CBS Mobile, Nokia, and Nimbuzz.

About the Meffys

Now in their seventh year, the 2010 Meffys submissions highlight innovative apps, services and mobile connected devices from across the globe. The finalists were selected after four days of judging by representatives from over 45 companies, publications and analyst houses, including Nokia Interactive, The New York Times, and Ogilvy.

This year’s winners will be unveiled on 21 June at a special gala awards dinner at the Grand Connaught Rooms in London’s Covent Garden to an audience of 400 key industry players, taking place on the eve of MEF’s official annual conference, Mobile Entertainment Market.

Meffys Awards Finalist

Meffys Awards Finalist

posted by: Kristine Holst

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Motally founder, Arte Merritt, speaks at the Service Provider Investment Forum

Friday, April 30th, 2010

Arte Merritt, founder of Motally, presented at the Service Provider Investment Forum this morning in Foster City. Motally was one of five “interesting young companies” chosen to present to the members of SPIF.

By being selected to present to the SPIF, Motally will be considered for nomination to the 2011 SPIFFY Awards. These Awards are given to outstanding telecom startups and decided by the Service Provider members of the Telecom Council.

About SPIF:

The forum supports dozens of fixed and wireless carriers who have offices and/or regular attendance in the Silicon Valley to pursue investment, technology, and partnership opportunities. SPIF member carriers have telecom operations across the globe. Members include AT&T, China Mobile, NTT, Swisscom, and Vodafone.

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Motally moves into new space and hosts Lunch 2.0

Thursday, April 8th, 2010

Motally hosts Lunch 2.0 at its new office (which is more than double the size of its previous space next door) in sunny South Park.  The sold out event brought more than 80 visitors who were treated to lunch and the opportunity to meet with Motally team members and the chance to watch a Motally demo in one of the conference rooms.  Attendees at Motally’s Lunch 2.0  included media folks, app developers and mobile enthusiasts.  To see pictures of the event, please check out Motally’s Facebook page and Julie Blaustein’s Motally Lunch 2.0 Album.

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Motally Delivers Mobile Analytics to Smaato’s Global Mobile Advertising Platform

Tuesday, March 30th, 2010

Motally is partnering with Smaato, the leading mobile ad optimization firm, to power their mobile analytics and provide mobile usage statistics for publishers, carriers, and developers on the SOMA (Smaato Open Mobile Advertising) platform in over 215 countries around the globe.  Smaato’s SOMA™ platform employs Motally’s analytics to accurately track mobile usage data including carrier, location, device, internal search data, and tracking IDs. In addition, Motally’s funnel analysis feature tracks user-behavior and page navigation giving publishers and developers an understanding of how users engage, flow, and react to ads in apps or on the mobile web.

“Publishers and developers are always trying to better understand how users interact with their mobile sites and mobile apps,” said Ragnar Kruse, CEO of Smaato. “Motally analytics solve that, helping our clients further optimize their ad campaigns.”  Furthermore, Ragnar adds, “By choosing Motally to power our analytics, we are able to offer an award winning analytics solution that tracks usage data for mobile web and apps in a single interface on our dashboard, making it easy and convenient for our SOMA platform users.”

“We’re excited to partner with Smaato and offer our mobile analytics to users who want to be able to draw actionable insights from their data, particularly as it pertains to mobile advertising, says Arte Merritt, Founder of Motally.

About Smaato Inc.

Smaato Inc. is an ad-enabler for mobile phones, pioneering with its mobile advertising platform SOMA™  (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising to smartphones. Smaato is partnering with international brands, advertising agencies, media publishers and software developers for its cutting edge mobile advertising platform. Smaato Inc. addresses the rapidly growing mobile advertising market with its services (including click-to-call response advertising) and platform solution. Informa recently published its research, stating a size of mobile marketing budgets to reach $11.35 billion by the year 2011 (Informa Research September 2006).

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Motally Exhibits at CTIA

Friday, March 26th, 2010

The entire Motally team went to CTIA in Las Vegas this past week.  We had a booth in the Emerging Technology section in the North Hall and were excited to see so many people to stop by to learn about Motally and our mobile analytics offering.  Lots of potential customers, media folks, individual developers, and current partners found their way to the Motally booth, beginning Tuesday when the Exhibit Hall opened through Thursday, the last day of the show.  Being at CTIA, the Motally team had the chance to also learn about some of the other mobile trends that are happening in the industry as well as witnessing the occasional celebrity sighting which included Shaun White (aka Flying Tomato) demonstrating his new video game.

This year, CTIA celebrates its 25th Anniversary of its International CTIA Wireless show.  Starting from humble beginnings as an educational conference, CTIA is now an internationally recognized trade show with luminaries across the wireless spectrum.  At its first convention in May 1985, in Washington D.C., the show had just 175 attendees, and no exhibit floor.  Today, CTIA’s annual spring show hosts more than 1,000 exhibitors, occupying more than 300,000 square feet of space.

Motally is proud to have participated as an exhibitor in the two most recent CTIA conventions, at San Diego this past fall, and most recently in Las Vegas.


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Motally Included in Alcatel-Lucent Dashboard for Developers

Tuesday, March 16th, 2010

On March 12, 2010, at South by Southwest Interactive, Alcatel-Lucent announced its rollout of its packaged API (Application Programming Interaces) bundles and an associated revenue sharing model that radically transforms the application development business model.  By eliminating upfront costs for developers and opening new revenue opportunities for service providers, Alcatel-Lucent are enabling developers to use the network as a development platform in the same way they currently build applications for mobile devices and the Web.

New Dashboard Functionality
To support the bundled API approach, Alcatel-Lucent has also expanded its Dashboard tool to provide developers with a more personalized and detailed view of their applications and end users including: number of downloads, type of transactions, application performance, and revenue generation from campaigns and apps stores. This data is compiled across major apps stores — GetJar, Android and iTunes – to provide a comprehensive picture of how a developer’s application rates with consumers and stacks up against other industry applications. By making these additional tools available on its Dashboard, Alcatel-Lucent will expand its developer community reach to more than 20,000 developers.

Enthusiastically received by the developer community upon its introduction at the Mobile World Congress tradeshow last month, the Dashboard and API bundling model are being expanded with contributions from leading third party vendors: APIgee, Billing Revolution, Motally, SMaato and Zhing.

Arte Merritt, Founder of Motally says, “We’re excited to be one of the third-party vendors included in Alcatel-Lucent’s new bundled API and believe the launch of its new dashboard speaks to Alcatel-Lucent’s commitment to providing tools to its developer community.”

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February Device Report

Monday, March 15th, 2010

Motally is a mobile analytics firm that tracks mobile website and application usage.  Each month, we report on top devices by region in terms of mobile website traffic.

Top Devices by Region

Below are the top devices by region based on page views of mobile websites tracked by Motally in the month of February.  The data is presented in list format, as well as in a table that summarizes the number of top devices by operating system.

It is interesting to note RIM’s strong February performance.  In February, RIM has a total of 40 Top 10 devices in the Top 10 for the seven combined regions for an average of 5.7 devices in each region.  Compare that to only 34 devices for an average of 4.9 in January.  These numbers suggest that RIM is branching out beyond the enterprise market and having success in reaching the broader consumer smartphone market.

Number of Devices in Top 10, by Operating System

OS Summary

Devices1

Devices2


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Motally team is back from MWC in Barcelona

Monday, February 22nd, 2010

The last time I was in Barcelona, I was competing in the aquatic World Championships in 2003.  This time around, I attended Mobile World Congress as one of the representatives of Motally.  Motally, had a booth located in the App Planet exhibit hall which was sponsored by Blackberry.  Day one was filled with awe and excitement.  The Fira de Barcelona is a huge venue with a beautiful fountain; aptly name the Magic Fountain, in the center. It was an inspiring location for the MWC.  Throughout the event, Motally received great traffic to our booth and we enjoyed having many of our clients stop by to say Hi.  At the conference, important announcements were made, new OS platforms revealed, fun after-parties thrown, great panels presented, and cool gadgets shown.  We even got to see our founder, Arte Merritt featured on the big screen at Alcatel-Lucent’s booth.  As one of Blackberry’s affiliate partners, we got to also enjoy one of their organized activities.  RIM hosted an amazing event at the FCB, Barcelona’s football stadium where we received a private tour of the museum, trophy rooms, and even got to set foot on the field.  One of the other highlights of the conference for me was attending the Women in Mobile Data luncheon. It was fantastic to see women come together and support each other in the mobile industry.  Overall, I enjoyed seeing the mobile industry come together to share insights, cultures, and move their businesses towards success.

Majic Fountain in Fira de Barcelona

Majic Fountain in Fira de Barcelona

Alison and Duc at MWC

Alison and Duc at MWC

Posted by Alison Bartosik

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