One of the biggest eye-openers for people the first time they see their mobile stats, is the heavy international usage.

We had one customer who was convinced their site was 100% US usage – that the links to their site only existed on carrier decks. When they implemented tracking, it turns out, 80% of their traffic was international.

If you’re targeting products and services to one audience, and your audience is totally different, that’s important to know!

Our data shows that almost half of North American mobile sites have more than 25% international traffic, and more than a quarter have over 50% international traffic.

If you do have heavy international usage, what can you do with this information?

If you’re running mobile ads, you may want to evaluate the regions in which the ads are run. Some ad platforms have an option to run ads all over the world. Focus your ads on the regions you’re trying to reach.

At the same time, if international usage is high, you may want to consider localizing your site – offering up versions in different languages. For instance, if 35% of your traffic comes from Spain, perhaps it’s worthwhile offering a Spanish version of your site.

Motally is a finalist in MobileBeat’s 2010 Startup Competition! The goal of the startup competition is to showcase the top 20 companies with the coolest mobile ideas for the coming 4G world. The winner will get to join the other 18 companies selected by VentureBeat to present at the MobileBeat 2010 conference in San Francisco on July 12-13.

We are looking forward to attending the MobileBeat 2019 Conference and hope to be able to present. Please help us by voting for Motally: http://bit.ly/vote4motally

Thank you!

About the Meffys

Now in their seventh year, the 2010 Meffys submissions highlight innovative apps, services and mobile connected devices from across the globe. The finalists were selected after four days of judging by representatives from over 45 companies, publications and analyst houses, including Nokia Interactive, The New York Times, and Ogilvy.

This year’s winners will be unveiled on 21 June at a special gala awards dinner at the Grand Connaught Rooms in London’s Covent Garden to an audience of 400 key industry players, taking place on the eve of MEF’s official annual conference, Mobile Entertainment Market.

Meffys Awards Finalist

posted by: Kristine Holst

By being selected to present to the SPIF, Motally will be considered for nomination to the 2011 SPIFFY Awards. These Awards are given to outstanding telecom startups and decided by the Service Provider members of the Telecom Council.

About SPIF:

The forum supports dozens of fixed and wireless carriers who have offices and/or regular attendance in the Silicon Valley to pursue investment, technology, and partnership opportunities. SPIF member carriers have telecom operations across the globe. Members include AT&T, China Mobile, NTT, Swisscom, and Vodafone.

“Publishers and developers are always trying to better understand how users interact with their mobile sites and mobile apps,” said Ragnar Kruse, CEO of Smaato. “Motally analytics solve that, helping our clients further optimize their ad campaigns.”  Furthermore, Ragnar adds, “By choosing Motally to power our analytics, we are able to offer an award winning analytics solution that tracks usage data for mobile web and apps in a single interface on our dashboard, making it easy and convenient for our SOMA platform users.”

“We’re excited to partner with Smaato and offer our mobile analytics to users who want to be able to draw actionable insights from their data, particularly as it pertains to mobile advertising, says Arte Merritt, Founder of Motally.

About Smaato Inc.

Smaato Inc. is an ad-enabler for mobile phones, pioneering with its mobile advertising platform SOMA™  (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising to smartphones. Smaato is partnering with international brands, advertising agencies, media publishers and software developers for its cutting edge mobile advertising platform. Smaato Inc. addresses the rapidly growing mobile advertising market with its services (including click-to-call response advertising) and platform solution. Informa recently published its research, stating a size of mobile marketing budgets to reach $11.35 billion by the year 2011 (Informa Research September 2006).

This year, CTIA celebrates its 25th Anniversary of its International CTIA Wireless show.  Starting from humble beginnings as an educational conference, CTIA is now an internationally recognized trade show with luminaries across the wireless spectrum.  At its first convention in May 1985, in Washington D.C., the show had just 175 attendees, and no exhibit floor.  Today, CTIA’s annual spring show hosts more than 1,000 exhibitors, occupying more than 300,000 square feet of space.

Motally is proud to have participated as an exhibitor in the two most recent CTIA conventions, at San Diego this past fall, and most recently in Las Vegas.

New Dashboard Functionality
To support the bundled API approach, Alcatel-Lucent has also expanded its Dashboard tool to provide developers with a more personalized and detailed view of their applications and end users including: number of downloads, type of transactions, application performance, and revenue generation from campaigns and apps stores. This data is compiled across major apps stores — GetJar, Android and iTunes – to provide a comprehensive picture of how a developer’s application rates with consumers and stacks up against other industry applications. By making these additional tools available on its Dashboard, Alcatel-Lucent will expand its developer community reach to more than 20,000 developers.

Enthusiastically received by the developer community upon its introduction at the Mobile World Congress tradeshow last month, the Dashboard and API bundling model are being expanded with contributions from leading third party vendors: APIgee, Billing Revolution, Motally, SMaato and Zhing.

Arte Merritt, Founder of Motally says, “We’re excited to be one of the third-party vendors included in Alcatel-Lucent’s new bundled API and believe the launch of its new dashboard speaks to Alcatel-Lucent’s commitment to providing tools to its developer community.”

Top Devices by Region

Below are the top devices by region based on page views of mobile websites tracked by Motally in the month of February.  The data is presented in list format, as well as in a table that summarizes the number of top devices by operating system.

It is interesting to note RIM’s strong February performance.  In February, RIM has a total of 40 Top 10 devices in the Top 10 for the seven combined regions for an average of 5.7 devices in each region.  Compare that to only 34 devices for an average of 4.9 in January.  These numbers suggest that RIM is branching out beyond the enterprise market and having success in reaching the broader consumer smartphone market.

Number of Devices in Top 10, by Operating System