At Motally, we love hearing about how clients use our mobile analytics solutions to optimize their mobile sites and applications. When we heard that Portable Zoo was using Motally’s application analytics solution to improve their game apps, we wanted to know more. We were interested in learning about their experience, so we met with Don Traeger, Portable Zoo’s CEO.

Don shared with us how Motally was helping them in their optimization process. “We can see how long our users’ game times are, what levels they are in, and how they are interacting with the game within that level.” He added, “With Motally, we can more effectively hone the game. We know what to drop because it isn’t working, and we can identify each game’s strengths and build on them.”

We learned that Portable Zoo’s developers use the data they receive from Motally as a sort of focus group to learn about their users’ preferences. They then use this information to fine-tune the game levels, ad placements, and the look and feel of the apps. Don explained, “If you are serious about game development, you have got to be looking at your analytics. Having the kind of information that Motally gives you in your toolbox can help you outmarket—and outperform—the rest. It’s going to be an essential tool for pretty much everybody.”

Read more about his experience here – Portable Zoo Case Study

Posted by: Kristine Holst